Starting off with the first episode in our new Social Network Series, Mark and Ben go in-depth discussing Snapchat, the snappy social network.
What is Snapchat?
Snapchat is a photo-based social network where the phone’s camera becomes the content generator. Every photo is temporary and is automatically removed after 24 hours from the time it was posted. Users can post multiple photos throughout the day, adding to their profile’s photo library – known as their story. Users can communicate privately to each other as well – using various digital mediums such as audio recordings, videos, text conversations, and photos off their phone’s camera roll.
Mark opens up the discussion with some snap news, where it was announced as the social network with the most active users, surpassing Twitter.
Ben goes through how to use Snapchat, tactics for its content, how to navigate through the different menus, and how to grow your Snapchat presence and following. Ben shows Mark how to add people using their snapcode, from either a photo on Twitter, another person’s phone, or a photo that you’ve taken earlier.
Ben goes on to discuss how Snapchat is more of a unfiltered window into your daily life, whereas Facebook and Instagram is more of a “perfect life window” instead. This is why he feels Snapchat is important – it is a perfect medium between Instagram and texting.
We discuss the Discover section of the app – how it is used and what content brands post, and how it is consumed. Ben notes how he has been using the app for a while now, and pretty much never uses Discover.
Mark asks the very important question – “what is the benefit of Snapchat to a business or a brand?”. Ben and Mark discuss the benefits and reasons a business would want to get onto this network.
Ben announces many of his Snapchat predictions – what he feels will be coming to future updates of the app, and what direction he feels the company will take.
- Sticky (permanent) stories – Snap Stories that last longer than the 24-hour auto-delete window. A way for potential followers to see what type of content a user posts, similar to YouTube’s channel trailer.
- Find a friend (integrate your Facebook / Twitter friends with a “handshake” of approvals, similar to Tinder)
- Making sharing your snapcodes/snaps easier
- Brand pages
- A way to set specific snaps to expire longer than 24 hours – or shorter. Currently there is only a way to control how long a snap displays on the screen for, not how long it will stay on your story.
- A count on everyone’s profile displaying how often they snap, or the last time they snapped.
- Upload a video you took earlier, snip it down into a snap
- Webpage dedicated to your stories – similar to Instagram web – requiring a login
- Longer than 10-second videos
- Landscape videos
- Multiple Logins
- Picture-in-picture mode (front facing camera displays in the corner of your back facing camera photo)
Do you use Snapchat? What type of content do/would you post? Do you see any of Ben’s predictions coming true?