The Incoherent Podcast

tech, culture, and ideas with a dash of comedy.

Tag: Mobile (page 1 of 3)

Episode 26 – Snapchat

Starting off with the first episode in our new Social Network Series, Mark and Ben go in-depth discussing Snapchat, the snappy social network.

What is Snapchat?

Snapchat is a photo-based social network where the phone’s camera becomes the content generator. Every photo is temporary and is automatically removed after 24 hours from the time it was posted. Users can post multiple photos throughout the day, adding to their profile’s photo library – known as their story. Users can communicate privately to each other as well – using various digital mediums such as audio recordings, videos, text conversations, and photos off their phone’s camera roll.


Episode Notes

Mark opens up the discussion with some snap news, where it was announced as the social network with the most active users, surpassing Twitter.

Ben goes through how to use Snapchat, tactics for its content, how to navigate through the different menus, and how to grow your Snapchat presence and following. Ben shows Mark how to add people using their snapcode, from either a photo on Twitter, another person’s phone, or a photo that you’ve taken earlier.

Ben goes on to discuss how Snapchat is more of a unfiltered window into your daily life, whereas Facebook and Instagram is more of a “perfect life window” instead. This is why he feels Snapchat is important – it is a perfect medium between Instagram and texting.

We discuss the Discover section of the app – how it is used and what content brands post, and how it is consumed. Ben notes how he has been using the app for a while now, and pretty much never uses Discover.

Mark asks the very important question – “what is the benefit of Snapchat to a business or a brand?”. Ben and Mark discuss the benefits and reasons a business would want to get onto this network.

Snapchat Predictions

Ben announces many of his Snapchat predictions – what he feels will be coming to future updates of the app, and what direction he feels the company will take.

  • Sticky (permanent) stories – Snap Stories that last longer than the 24-hour auto-delete window. A way for potential followers to see what type of content a user posts, similar to YouTube’s channel trailer.
  • Find a friend (integrate your Facebook / Twitter friends with a “handshake” of approvals, similar to Tinder)
  • Making sharing your snapcodes/snaps easier
  • Brand pages
  • A way to set specific snaps to expire longer than 24 hours – or shorter. Currently there is only a way to control how long a snap displays on the screen for, not how long it will stay on your story.
  • A count on everyone’s profile displaying how often they snap, or the last time they snapped.
  • Upload a video you took earlier, snip it down into a snap
  • Webpage dedicated to your stories – similar to Instagram web – requiring a login
  • Longer than 10-second videos
  • Landscape videos
  • Multiple Logins
  • Picture-in-picture mode (front facing camera displays in the corner of your back facing camera photo)

Do you use Snapchat? What type of content do/would you post? Do you see any of Ben’s predictions coming true?

Social media consultant, web content manager, social media coordinator, developer, public speaker, photographer, blogger.

Episode 23 – Rumors of Our Demise

Rumors of our demise have been greatly exaggerated, or we’re back after a 6 month absence with lots of interesting technology related commentary, or we’re back after 6 months and we talk a lot about a bunch of stuff and it’s pretty good.

Apple, Google, Microsoft, Android, the gang’s all here, give it a listen and let us know what you think of our fun ramblings.

Mark Mruss is a computer programmer by nature and by profession. He’s written Android apps, win32 apps (we called them applications back then), apps in python, and even a website or two. He is currently fascinated by all things mobile. He likes computers, beer, and his family (not in that order).

Episode 010 – Bullish or Bearish: The Apple Watch

Here is the tenth episode of The Incoherent Podcast, in which we planned to talk about Mobile World Congress and the Apple Spring Forward event and instead spent all of our time talking about Apple and the new Apple Watch.

First we revisit the fancy Sony SD card and discuss some feedback we got on our previous commentary in episode 8 Loopy Apple Car.

Then it’s into the Apple pring Forward event, where we spend a little bit of time going over the Apple TV portion of the event (the HBO partnership is quite interesting) and then go into deeper depth on the newly announced MacBook.


Mark waxes poetically on the lack of ports while Ben remains sceptical that he could ever use a computer with only one port. We both agree that the colour choices (particularly) the gold makes a lot of sense and go over some of the other new MacBook features.


Then we do a deep-dive into the Apple-Watch. We take a look at the features, the apps demoed, the battery life, the pricing, and try to figure out whether we are bullish or bearish on the the future of the Apple Watch.

In the end we are pretty bullish on the Apple watch, although Ben decreases his first year predictions to 11 million in the first quarter and 22 million in the first year, and refuses to admit that he really wants to buy one. Mark sadly forgets to answer Ben’s question and his prediction of 10 million in the first quarter and 30 million in the first year still stands. He’s also thinking of picking one up.

If you are feeling bullish or bearish on the Apple Watch let us know in the comments below or on twitter: @IncoherentPod. If you think you know how many Apple Watches will be sold in the first year we’d love to hear that as well.


Editor’s Note: The Chromecast actually costs $39.00 CDN, making the Apple TV that much better of a deal in our ever so humble opinion.

Mark Mruss is a computer programmer by nature and by profession. He’s written Android apps, win32 apps (we called them applications back then), apps in python, and even a website or two. He is currently fascinated by all things mobile. He likes computers, beer, and his family (not in that order).
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